Tony DeRose

Modern car advertising isn’t about horsepower. It’s about identity, emotion, and experience. This white paper reveals how brands use visual storytelling, behavioral economics, and the Experience Economy to shape desire and influence decisions. Discover why the most successful automotive narratives don’t push products they invite consumers into a story worth living.

An electric SUV, Brooklyn Park, and a bridge everyone recognizes. This photo essay turns a 2022 Fisker Ocean pop-up at Domino Park into a quiet visual story about experience, emotion, and place, inviting viewers to feel a day in Electric Brooklyn through depth, angles, light, and texture.