I thought I was buying vitamins once, not joining a subscription. That small default changed my path. From checkout surprises to Netflix’s Skip Recap button, design choices shape what we do without us noticing. The real question is whether those nudges build trust or take it away.
We’re no longer buying cars for their horsepower but for how they make us feel. Driven by Emotion explores how design shapes experiences in today’s Experience Economy; from the nostalgia of classic rides to the human-centered innovation of Rivian, where every detail transforms technology into empathy, meaning, and trust.
When learning steps into tomorrow In learning development, we spend a lot of time helping people do things the right way now. Follow this process. Update that system. Complete the course and check the box. But lately, I am asked…