For over a century, car ads have mirrored the way we dream. From the bold headlines of early newspaper spreads to the glossy magazine pages that turned automobiles into lifestyle icons, each era has found its own way to capture imagination and emotion. These ads weren’t just selling cars; they were selling freedom, identity, and the thrill of possibility.
Now, in a world of digital campaigns and electric screens, the story continues to evolve in ways that are both surprising and captivating.
Curious how this journey unfolds? Watch the Ignite Talk video below and see how automotive storytelling has transformed across generations.
References
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Cugelman, B. (2019, April 20). Color psychology for UX, design and marketing published 20 April 2019. AlterSpark. https://www.behavioraldesign.academy/wp-content/uploads/color_psychology_book_alterspark_25_42347951.pdf
Lupton, E. (2017). Design is storytelling. Cooper Hewitt, Smithsonian Design Museum.
Munoz, J. C., & Capriles, C. (2025, January 11). How typography shapes brand perception: A comprehensive analysis. How Typography Shapes Brand Perception: A Comprehensive Analysis. https://www.cccreative.design/blogs/the-silent-impact-of-typography-on-brand-perception-an-in-depth-analysis
Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving decisions about health, wealth, and happiness. Penguin Books.
Walter, A., & Berman, K. (2025, March 11). Kristen Berman: Behavioral economics expert on designing products that change behavior. Design Better. https://www.youtube.com/watch?v=T2z9NhoWmAw Walter, A. (2012, April 12). Designing for Emotion (Aarron Walter). YouTube. https://www.youtube.com/watch?v=ks91vBm3oT8