Trail rides meet tech in Trail Trotter, a mobile app designed to capture the magic and ease of Red Buffalo Ranch. From sketches to Figma prototypes, this case study explores the process of turning a hands-on experience into a smooth digital journey, tested by real users and built for real moments.
After building the low-fidelity prototype for HayDay, the next logical and essential step was clear: it was time to put it in front of real users. Prototype testing is the bridge between our assumptions and reality. It’s one thing to…
Red Buffalo Ranch, a beloved horseback trail-ride destination, recently underwent a usability study to sharpen its digital experience. Employing interviews, testing, diary studies, and competitive analysis, the report pinpoints key user frustrations and recommends improvements to streamline navigation, enhance booking, and elevate the overall online journey.